Optimizing Customer Journey Value in 2026

Google Analytics will divide your web traffic into traffic categories such as: Organic traffic is the traffic that comes from online search engine like Google or Bing This is the traffic that gets here when somebody key ins your site's URL, opens your site through a bookmark, or when Google can not acknowledge the traffic source Recommendation traffic is the traffic that comes from links to your site elsewhere on the internet If you're running Google Advertisements, that traffic will appear here This is the non-ad traffic that shows up from social networks platforms like Facebook or Twitter If you want more information, you can dig much deeper in the Acquisition report to discover traffic sources. With this details, you will understand where to invest your money and time. For example, if you're lacking organic traffic, you need to focus more on seo. To go deeper on which traffic source produces the most revenue for your site, the Acquisition report has you covered there, too.

Shopify

This is where you can see occasions your visitors trigger, conversions they finished, and pages they went to. In this section, the most helpful report for novices is. It includes both occasions and conversions for each page. Let's have a look. In this report, you'll see all your pages that were visited in the time period you have selected.

Shopify

This gives you a clear picture of how each of your pages is carrying out. In the very same section, you'll find a report. This report has a number of the exact same metrics as the report, but concentrates on landing pages the pages your visitors initially arrived at when they visited your website instead of all pages.